Noom Med
Noom is a digital health company focused on weight loss and healthy lifestyles. It was founded in 2008 as a mobile app that initially offered calorie tracking and fitness. Since then, the app has transformed into a comprehensive weight loss program backed by behavioral science. The Noom app takes a personalized approach to weight loss, with monitoring tools and health coaches providing support. It also tracks biometrics like blood pressure and blood sugar if you log such information. Noom turns to psychology to cause lasting behavioral changes, using cognitive behavior therapy (CBT) principles to enforce healthier eating habits. The company started with the Noom Weight program, which uses the app to help users achieve their weight goals. Noom Med is an extension of the original Noom Weight program, using prescription injection medication alongside the app to help individuals overcome chronic or acute conditions causing weight gain.